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The tradwife trend is having a moment. Tradwives, or “traditional wives,” hold the belief that women should care for the household, while men should provide financially and make the family’s decisions. From the runaway success of Caro Claire Burke’s tradwife book Yesteryear—with Anne Hathaway and Amazon MGM securing the movie rights nearly nine months before its official April release1—to the explosion of tradwife influencers and “wife school” programs, the tradwife movement is firmly part of the zeitgeist. Why?
In my last post, I explored how the father complex shapes the tradwife movement. Carl Jung described complexes as emotionally charged bundles of memories and experiences that cluster together around a core theme or archetype such as “father,” “mother,” or “wife.”
Shaped by personal, relational, and cultural experiences, complexes are universal psychological structures. They represent how our experiences become organized in the psyche around recurring human experiences and themes, influencing how we think, feel, and respond. You can read more about complexes in general here, the mother complex here, and the father complex here.
From a depth psychology perspective, the decision to become a tradwife or to desire a tradwife as a partner does not necessarily signify that a complex is driving the decision or reflect a “disorder.” Rather, it can be a healthy, conscious choice based on one’s values, personality, and real factors, such as one’s economic situation. However, when the tradwife stance causes pain, suffering, impairment in functioning, or psychological problems, then it is a problem.
How the Father Complex Shapes the Tradwife Choice
Complexes are nuanced and don’t follow strict patterns, meaning a negative or positive father complex can explain the decision to become a tradwife. A negative father complex may support becoming a tradwife if one is unconsciously seeking the protection, security, or authority that was lacking with their father. Alternatively, a negative father complex may lead one to reject the role through defensive autonomy, achievement, and resistance to male authority.
A positive father complex may support the tradwife choice as an expression of trust in masculinity and family life. Conversely, it may also support a rejection of the tradwife role by encouraging individuation, leadership, and egalitarian relationships.
What’s also interesting is the polarization surrounding the tradwife movement. From the lens of complex theory, the polarization is unsurprising because a complex unconsciously compels us to take sides, often leading us to declare that one way of being is superior to another. We see this in the positive and negative comments about tradwives, and entire Reddit communities organized around tradwife influencers.
The Power of Archetypal Images in the Tradwife Trend
The emotional charge around tradwives attests to the power and influence Jung ascribed to archetypal images. The tradwife trend in particular expresses cultural interest in archetypal feminine images such as motherhood, home, domesticity, relationships, caregiving, and nurturance.
On social media, tradwife influencers express archetypal images that resonate collectively—an “ideal” mother who bakes bread, engages in domestic rituals, and feeds her family from a garden, all while looking fulfilled and beautiful. These images harken to archetypal images of “home,” “hearth,” and “mother.” And it’s clear from all the commentary around tradwives and the tradwife trend that what Jungian psychoanalysts caution against has occurred: These images have led to inflation, dehumanization, idealization, and devaluation, and foster fantasy over living the contradictory realities of ordinary life.
The Hidden Realities Surrounding Tradwife Lifestyles
Because social media privileges carefully curated images, tradwives seldom reveal the challenges, tensions, or shadow side of their choice. The everyday messiness of family life is omitted—toddler tantrums and flour all over the kitchen floor, or painful realities such as marital affairs, family estrangement, and addiction.
As one tradwife patient shared with me, “My husband’s success gets more attention than my sourdough bread. I fool everyone with my cheerful face and avoid my husband. I am so resentful…but I can’t even imagine working, and I don’t want to give up what I have.” The tradwife can provide a ready-made, respected identity that becomes a persona that a woman identifies with, an idealized social role rather than a real person. This is exemplified in a New York Times piece published in June about tradwife influencer Hannah Neeleman, known as “Ballerina Farm” on social media, who opened a store in Utah.2
In the article, when asked about Neeleman and tradwives, Abbey Wood, 29, shared, “I live my whole life on a time clock,” so homemaking “has become a very big fantasy or a dream for me…It does seem like a luxury, too. Almost kind of fanciful, in this economy, in 2026.”
Wood echoes the perspective of many people attracted to the tradwife movement. When stressed about a job and an overbooked schedule, a bucolic, stay-at-home lifestyle becomes a fantasy, an imagined place where the stressors of daily life don’t exist. However, fantasies are just that, and this reality is as rife with conflicts, tradeoffs, and limitations as the lives of those who do not choose to be a tradwife.
Still, it makes sense that Wood and others dream of a seemingly simpler, slower-paced lifestyle. When our culture celebrates certain kinds of achievement and equates busyness with virtue and success, the tradwife alternative can become compensatory, meaning it acts as a “corrective mechanism” that brings in what has been cut off. In other words, the tradwife movement could be restoring wholeness to a culture that has overvalued production and achievement while suppressing longings for home, family, connection, and simplicity that are at odds with success, mastery, and growth.
The Tradwife, the Self, and Our Culture
A central question is how being a tradwife is related to a woman’s Self. Is it a choice that expresses her individuation and development, or is it motivated by complexes and defenses? The answer will vary, and its impact will be unique to each woman. Yet these individual choices also shape our culture, influence broader cultural movements, and ultimately affect our collective lives, as the tradwife trend and the debate around it demonstrates.
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