Stefon Diggs blasted by PETA as Patriots WR’s faces activist backlash over future plans

Stefon Diggs made a bold off-field move by venturing into a luxury furniture line. He unveiled it at the Miami Art Basel over the past week. However, the brand has attracted activist backlash after the Patriots’ wide receiver displayed his new ‘Si Vis Pacem’ collection in Miami.

Animal-rights organization PETA has issued a statement condemning Diggs for using genuine animal fur. The group accused him of ignoring the brutality behind fur production while mentioning the suffering of coyotes trapped and killed for their pelts.

“Is Stefon Diggs the only person alive who doesn’t understand…? These family-oriented Song Dogs can suffer for days… PETA urges Diggs to stick to football and use faux fur for his next arts-and-crafts project,” the statement read.

Diggs promoted the line across social media this whole week. His new ‘Si Vis Pacem’ collection is now available by commission ahead of a broader 2026 release.

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Stefon Diggs reveals meaning behind Latin name of furniture line

Diggs leaped into the world of luxury design with his new furniture brand. The Patriots star insists the project is not just a fashionable side hustle. He explained the inspiration behind the brand’s name in an Instagram post, revealing that ‘Si Vis Pacem,’ stemming from the Latin phrase, means:

“if you want peace, prepare for war.”

“For this launch, I wanted to create functional art pieces… that contribute to a feeling of peace at home,” Diggs said. “I feel the most at peace when I’m in a space I created and I wanted to share that with the world.”

According to Diggs, the collection reflects the calming, grounding environments he strives to create in his own life.